Marketing – Our team at the Alberta Geomatics Group (AGG) has spent the past 2 years focused on the question, “What is Geomatics?” We have held public art exhibits showcasing related work, taught various school classes at all levels and held a provincial symposium to determine the sectors core definition of the term; however more needs to be done.
The AGG has collaborated with several organizations going back over a decade on the GeoAlberta conference. In addition, we have worked with groups like TECTERRA, ALSA, URISA Alberta and others to hold community focused events which have all proven successful. The AGG looks forward to increased communication with other groups throughout Canada and hopes that the GeoAlliance membership will provide increased opportunities to address larger issues with collective vision and funding.
The AGG has long talked about a national marketing campaign that focus on why students and lifelong learners should look at Geomatics a viable option for their future. Videos and ads that can be played at various career events could greatly assist in the question “Why Geomatics?” As a start, the AGG and the Southern Alberta Institute of Technology partnered to create a time lap video at the 2014 GIS Day event, allowing those unable to attend to have a peek into our community event. A link to that video can be found on our website at www.albertageomaticsgroup.ca.
We would like to see all groups who have a focus on Geomatics, geography and earth sciences become members if for no other reason than to allow cross sector communication. The work that is performed when many groups are engaged at the table is significantly more beneficial to the community than that of one; we have seen this with events like Associations Unite and GeoAlberta locally here in Alberta.
Partnerships and increased collaboration are the primary benefits the AGG sees in membership with GeoAlliance Canada.
The Alberta Geomatics Group (AGG) is a community of people who share a common interest in how information about the physical world is gathered, stored, processed and delivered. The main purpose of the AGG is to promote the Geomatics industry by facilitating and fostering opportunities for information sharing and networking among the members of its community through its website and newsletter and through hosting educational and social events. Find out more.
Brad helped bring GeoAlliance Canada into being as one of the CGCRT Co-Chairs while continuing as the President of the AGG.